technische Dokumentation STAR COOPERATION

Marketing Automation

Customer Interaction and Engagement Marketing of the Future

Your offer is good, but customers are not taking it up? You are regularly sending out mailshots, but not generating any strong leads from them? Your marketing campaigns are very costly, but return only modest sales success? The aim is to convert successful marketing activities into sales success, so as to increase revenues. Automated processes will help you achieve that aim. Establish a knowledge base with valuable information resources backing your efficient sales and marketing activities by automating your new customer acquisition processes. Use that approach to assure long-term interaction with your customers.

You have to rely on precise management of your marketing activities in customer relationship management. Above all, you should get to know your customers properly. Analyze their search and buying behavior. If you know the interests and preferences of your customers, it will be easier to provide them with exactly the right offering at just the right time. But be careful: It is not enough merely to start bombarding your customers straight away with fully automated bulk e-mails. They will simply land unread in the junk. Marketing automation means gathering data in order to reach individual customers with highly relevant, personalized and customized information.

So utilize the customer journey to provide your leads with tailored offers. Generate digital touch points along the customer journey, creating an integrated customer experience. Spread your message through all channels, and don't neglect the need to maintain long-term interaction with your leads. We will support you in automating your sales and marketing processes, so as not only to save time, but also in the long term to increase your contact figures, reduce the number of ignored leads, and boost your sales revenues.


Mr Albrecht Heidinger

+49 7031 6288-135


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