Marketing Resource Management
Control and Efficiency in Marketing
The marketing of the future belongs to the customer. Many companies are already aware of that, but are not yet fully responding to its implications. A perfect mix of creativity and planning is essential in order to meet customers' needs of today and create an all-embracing customer experience. Digitization and automation are revolutionizing customer service. Thanks to apps, the Internet of Things and crowd-servicing etc, customer care is an ever-present. For many customers, self-servicing, such as via an app, is integral to their experience. They only call the company's customer service if they cannot find a solution to their problem on the Web. Digitization is increasingly bringing automation, and it will in turn bring enormous change to the world of service.
A marketing plan is good. A plan integrated into the marketing process is better. We will support you on the Web to create 'data-driven marketing', focusing on the individual customer while not losing sight of the needs of personalization and content improvement. Improve the efficiency of your business and marketing processes. We will help you automate and optimize your marketing processes.
Cross-media marketing communications – from consulting to implementation.
Product Information Management: Centralized recording and management of your product information.
Media products in the right place at the right time!
Innovative methods and smart technologies: We advise our customers from a market perspective.