Pricing im Sales | STAR COOPERATION


Prices Make Markets

The most important leveraging factor for a business's profitability is pricing. Why is this instrument so often underestimated? Why is it so difficult to successfully position new products on the market? The right pricing is vital for any business. Only businesses which are capable of surviving and prospering on the market will have a long-term future. Our advice to you: Make pricing a top management concern! If management is actively involved in pricing, and relevant departments are set up, you will improve your profit potential. The basis of success pricing is correct use of Big Data.

Data is used to analyze the customer journey and to influence buying decisions. If you utilize Big Data from customer interactions, you will be able to price your products optimally, and reap the profits later. The key to improving pricing and increasing profit margins lies in understanding the data. And also: if you can evaluate product data optimally, you will able to derive new business models and services from it. Our experts will help to optimize your yield!


Dr. Gerald Federhofer

+49 7031 6288-233




Nutzen Sie unsere Expertise für die methodischen Anforderungen, die ein effizientes Preismanagement stellt.

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