You gain efficient management and processing of all the content elements you need for your product communication. The central data management and automated processes provided when using a PIM system offer you numerous advantages.
Shorter Time to Market: in a PIM system,
all the content elements are available in a media-neutral format. Output rules
and templates make it easy for an employee to use this data for any format or
channel (printed catalogs, web stores, etc.). Media planning and compilation
which generally took weeks previously, now happens much more quickly.
Prevention of errors in document management: all output media and sales channels get the required product information from the same data pool. Changes made to the source data are automatically applied in all locations affected
Massive cost-saving: a PIM system ensures
efficient data management and usage. The processing can be – depending on the
target media and requirement – up to 100% automated, speeding it up
considerably. Publication is “on demand”, which creates cost-savings in
Optimized customer journey: a prospective
customer comparing different products will most likely choose the one that
provides the right information in answer to their questions. Up-to-date and
useful product data therefore plays a decisive role in creating a positive