Make the best strategic use of your sales channels to support your core business and establish successful e-commerce. This will enable you to increase your brand awareness and optimize your existing order processes, giving you a future with the highest possible sales.
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Our STAR experts can advise you on every aspect of E-Commerce: from sophisticated online stores connected to your systems, to profitable online marketing, through to workshops about digitalization. They will analyze your needs precisely, work with you to develop your business concept and successfully handle the practical implementation. You then benefit from having an IT infrastructure that is tailored exactly to your needs.

Shop anytime and anywhere with e-commerce@STAR: for us, traditional retail and online retail go hand in hand – along the entire e-commerce value chain. You will then be successfully positioned in terms of Retail 4.0 and can benefit from our partnership in the Handelsverband Baden-Württemberg (Baden-Württemberg Trade Association) and the Bundesverband Industrie Kommunikation (German Association for Industry Communication).

DIGITALIZE YOUR RETAIL BUSINESS AND BOOST YOUR SALES: STAR experts will equip your company for e-commerce that fits your strengths and needs perfectly.

ONLINE STORE | Development, expansion, integration

Increase your profits by having a modern online store that you connect to your merchandise management system to give optimized, automated processes – even SAP is no problem for us. Our STAR experts will develop a new online store for you. They will analyze your needs, along with the wishes of your customers, and develop an e-commerce solution that is the perfect fit for your company. Even if you want to outsource all the logistics, then you are in good hands with STAR. As a certified Shopware Solution Partner, we have years of experience in establishing Shopware stores for the B2B sector, but also for B2C. Work with STAR to improve your online business and inspire your customers with sophisticated digital distribution models!

Inspiring new customers with a modern online store – our service

  • Development of bespoke online stores
  • Checking and optimizing your online store in terms of usability and search engine optimization (SEO)
  • Connection to SAP or other ERP systems
  • Security-checked web presence: STAR is a Trusted Shops and Profihost Partner
  • Design of B2B platform with individual authorizations and budgets


Increase your visitor numbers and then your sales – thanks to sophisticated online marketing. As a certified Google Partner, STAR will develop the perfect online marketing strategy for you and help you to implement it successfully.

From SEO and SEA to content and e-mail marketing, right through to the user experience, our experts will advise you how to use your marketing budget in a targeted and profitable way.

They will analyze your individual market and competitive environment and then determine sustainable visions and targets as part of the strategy you can then use to gain and retain more long-term customers.

Smart online marketing to bring you success – our services

  • SEO: Improving organic search engine rankings and increasing website traffic
  • SEA: Expanding the reach of paid advertisements
  • Content: Inspiring customers with informative and helpful content
  • User experience: Improving the usability of your online store
  • E-mail marketing: Using effective newsletters to turn incoming mail into incoming orders
  • Mobile marketing: Reaching your customers effectively via mobile devices


The centralized management of product data presents the biggest task and challenge during the digitalization of companies. PIM shows that this really isn’t rocket science anymore: product data is integrated into a central PIM system and from there, it is automatically and consistently made available in your online store, printed catalog, newsletter, etc. The PIM system collects the product data in one central location and then makes it available to the respective sales channels. As a Contentserv and Perfion partner, STAR is well-qualified to help you!

Would you like more information? Our PIM experts blog fascinating provider comparisons, success stories and much more. Take a look – click here for the > PIM blog

WORKSHOPS | E-commerce and online marketing

Train your employees and reap the benefits of having guaranteed expertise within your company! STAR can help you with this and offers individual workshops on your chosen subjects: e-commerce strategies, online stores, online marketing and many more. Our certified experts will bring your knowledge bang up to date, geared to your specific needs. Depending on your preference, we can deliver the workshops at your own premises or at STAR Cooperation sites in Böblingen and Berlin.

Digitalization workshops – our service

  • We develop bespoke workshops for your company
  • In preliminary discussions with you, we define specific objectives and topics for the session
  • We address individual questions from your employees
  • We provide you with all the materials after the workshop

FUNDING | Subsidized digitalization

As a growing company, you can benefit from our synergies. As an authorized partner for the German Federal Ministry for Economic Affairs and Energy’s ‘go digital’ funding program and ESF coaching, STAR can support you in applying for funding for your planned digitalization. Our experts will develop a project with you, support you with your application and even implement it. That way, you can save money – and get your company ready for Retail 4.0 at the same time.

Funding for your digitalization projects – our services

  • Advising growing companies about ‘go digital’ funding and ESF coaching
  • Obtaining funding of up to EUR 11,000 for digitalization projects
  • Development of projects for funding, preparation of applications and supporting documentation
  • Successful implementation and correct documentation of funded projects

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Further develop your SAP environment. Test management, support, training – tailored precisely to meet your needs. So you can benefit from the latest tools and take pressure off your IT department.

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Test Management
Test Management

Successfully integrate your software and avoid errors – thanks to professional test management. So that all systems run smoothly and you also save time and money.

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Get your company ready for the retail business of the future – with e-commerce that perfectly suits your individual strengths and needs. So that you can also inspire your target group in the digital world.

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Philip Glasbrenner

Philip Glasbrenner

07031 6288-3341

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