Take product development, sales or marketing to a new level: use key indicators from business intelligence and big data to create the marketing of the future. By using STAR’s IT services, you can successfully prepare your company for Industry 4.0.
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Using our specialist skills, expertise and passion for the IT technologies of the future, we give you tools to help you to sell your products online – from sophisticated concepts for your e-commerce to efficient marketing automation campaigns.

Thanks to business intelligence and big data, we can provide you with key indicators to use in your product development, your sales and your marketing. You can then tailor your marketing strategy to your target group even more effectively and increase your success.

The experts at STAR support you step by step on your journey into the digital future. We implement the appropriate technology within your IT environment and tailor it in a practical way to your day-to-day operations, so that you can connect with customers in a sustainable way – throughout the entire value and communication chain.

IT TECHNOLOGY FOR SUCCESSFUL MARKETING OF THE FUTURE: Increase your success with Business Intelligence and Big Data.


Be where your customers are: online. Your target group gets information, makes comparisons and purchases on the net. We support you as you move toward Industry 4.0 – from bricks and mortar retail through to having your own online store. Our experts will find the system that matches you and your requirements perfectly and will implement it for you. For successful e-commerce.

Business intelligence and big data

Business intelligence systems and big data analytics provide you with key indicators for your product development, your sales and your marketing. That way, you can know what your customers want and make the right decisions. The STAR experts are here to support you with this – using IT that is perfect for your needs. You can then determine the correct actions and forecasts going forward, manage your marketing precisely and achieve your goals on a sustained basis.

Business intelligence for sales and marketing – our services

  • Setting up extensive customer value management and customer group analysis
  • Analysis of shopping carts to highlight correlations in purchasing behavior
  • Identification of price acceptance levels and price to sales function
  • Highlighting market reactions to price changes and then determining recommended prices
  • Ad-hoc analyses to enable prompt reaction to market changes
  • Effective evaluation of campaigns as a means of assisting sales channel management
  • Ongoing staff training

Marketing automation

Benefit from efficient, automated marketing campaigns that save resources. These will help you to generate measurably successful leads and to increase your sales. The experienced STAR experts will support you in implementing the optimal marketing automation tool, so that you can provide your target group with exactly the right content and turn your marketing campaigns into sales successes.

Accessing and addressing customers at the right time by using marketing automation – our services.

  • Development of marketing and sales filters
  • Creation of a comprehensive integrated content strategy
  • Customer forecasting
  • Analysis and evaluation of key indicators
  • Assessment and improvement of customer loyalty
  • Optimization of sales communication design

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