In the future, marketeers will use the STAR® Content Builder to organize their digital media content in accordance with the principles of database publishing in just one place: the STAR® Content Builder itself. All elements of websites, apps and other channels are created by programmers once. Marketeers then access these templates and create the layout of their medium with just a few clicks.
If changes are made to product information or data, these are made directly in the data source. The adjustments can then be approved and automatically output to all linked digital channels.
Marketing teams and app owners of medium-sized companies and corporate groups will save time and money with these STAR® Content Builder functions:
- Adjustment of product structures
- Addition of editorial content
- Adjustment of layouts
- Creation of previews for approval