BOTT GmbH & Co. KG
The manufacturer of workplace systems as well as vehicle and factory equipment introduced a PIM system in 2014 for the automated creation of price lists and catalogs.
The effect they hoped for, however, was not achieved. Contrary to their
plan, the marketing team processed the product data for five years
without managing to create a single page for product communication.
In mid-2018, Bott commissioned STAR COOPERATION to analyze the existing process, make necessary adjustments and set up the database publishing. The first semi-automatically generated brochure was completed in under six months.
Since then, we have been working together to increase the level of automation and drive the internationalization of product communication.