CONSULTING – grow, change, reinvent yourself
CONSULTING – grow, change, reinvent yourself
We are here to support you as you move toward the digital transformation of your sales and aftermarket services.


Take full advantage of digitalization, get your employees on board, and inspire your customers. Our STARS in CONSULTING understand the market and will support you in the efficient planning, design and successful implementation of digital transformation in your company. Our experts will also help you to optimize your sales and aftermarket business. For real results.

Networked expertise, passion and expert knowledge to help with your digital transformation: we help you gain an in-depth understanding of your customers’ needs, get them on board and generate long-term loyalty. Our STARS offer advice and implementation support both at home and abroad.

The experts from our STAR CONSULTING department approach the increasingly complex world of sales systematically. They apply sophisticated processes, advanced methods and suitable tools to help you acquire new customers and meet their goals.

From focused customer strategy to new concepts, business intelligence and our effective pricing model, we pool our expertise and give you exactly the right tools to succeed. We help you design aftermarket services that excite your customers. So you can stand out from your competition and exploit market potential in the long term.

TRULY UNDERSTAND YOUR MARKETS, CUSTOMERS AND EMPLOYEES: benefit from sound strategies and optimized processes to help you achieve successful digital transformation.

Everything from a single source

Inspire excitement and loyalty in your customers: our STARS will get you ready for the digital transformation of your sales and aftermarket services. Connect your products, create new business models and automate your company’s processes. For sustainable success.

What our customers say

  • "From all my experience with STAR COOPERATION I can only recommend them, more than consultants they are business partners who understand and adapt to our needs and offer us always helpful solutions in our operations."
    Jürgen Schall, Manager Aftersales Autogermana SAS
  • "The feedback from the markets was throughout excellent, in fact up to a point that the markets contracted Star cooperation after our assignment terminated, at their own importers expense to provide further warehouse consulting or service process consulting."
    Heribert Gruber, Aftersales Director, BMW Group Latin America and the Caribbean
  • "The way of treating upcoming situations during the project showed high flexibility and local adaptation abilities. We are very happy with the results this arrangement has brought."
    Andreas Dellavedova, After Sales Manager, Perfecta Automotores SA
  • "At the close of our consultancy even with all the challenges we faced, Silver Star Motors Limited had increased vehicle throughput by 22.6%, increased hours billed by 6.2%, increased parts turnover by 56. 1% and increased our CS! score by 2.1%."
    Ducan Stewart, Director Silver Star Motors Limited

We offer services in the following areas

Sales and pricing excellence

Let your business benefit from sophisticated and innovative pricing strategies, so that you can fully exploit price potential and control profits.

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Artificial Intelligence

Bring your digital services to life – using artificial intelligence (AI). Innovative AI technology will get your company ready for Industry 4.0.

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STAR® Digital Dealer Check

In our digital dealer check, we develop digital solutions for your workshop, tailored to your individual processes and needs.

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Thomas Backes

Thomas Backes
Head of Consulting Americas

+1 201 660 3455

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Thomas Backes
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  • BDU - Bundesverband Deutscher Unternehmensberater e.V.
  • Top Empleyer - Automotive Deutschland 2016
  • kununu - Top Company
  • EY Entrepreneur des Jahres 2013
  • Fair Company 2015
  • TÜV Süd - ISO 9001
  • Beste Berater 2015
  • Deutschlands kundenorientierte Dienstleister 2011
  • Top 100 - 2011
  • TOP Consultant
  • TISAX-Teilnehmer